Huwebes, Hunyo 23, 2016

ROYAL ENFIELD MOTORCYCLES

The Enfield Cycle Company made motorcycles, bicycles, lawnmowers and stationary engines under the name Royal Enfield out of its works based at Redditch, Worcestershire. The legacy of weapons manufacture is reflected in the logo comprising the cannon, and the motto "Made like a gun".

Currently, Royal Enfield is exclusively distributed by Hardcore Brothers Custom, The company aims to roll out motorcycles that are cost friendly to ride yet show attitude and uniqueness.
Manila, June 16, 2016: Royal Enfield, the oldest motorcycle brand in continuous production is set to open its first exclusive store in the capital city of Philippines – Manila. Royal Enfield’s distributors - Hardcore Brothers Customs Motorcycles Inc. have been responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Philippines.

With a view to become the leader in global mid-sized motorcycle segment, Royal Enfield has been expanding its global retail footprint across Europe, Latin America, Middle-East, its bastion market, India and South East Asia. The company is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, across the world.

The new store in Manila will be as per Royal Enfield’s new global brand retail identity. The store will be retailing Royal Enfield’s oldest motorcycle in continuous production Bullet in 350cc displacement, the standard street model Classic in 350cc variant, the Rumbler 500cc motorcycle which is purpose built for highways and the Continental GT 535cc café racer. Along with the motorcycles, Royal Enfield would also retail its range of purpose-built gear and apparel and accessories.

Philippines is an important market for Royal Enfield, given the country’s high dependence on two-wheelers for commuting and as well as leisure riding. The growing middle class in the country is now looking to upgrade to the middle weight segment that lends itself very well to Royal Enfield’s all-purpose, evocative, classic-styled motorcycles. Royal Enfield’s range of modern classic bikes introduces a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible and fun. 

Royal Enfield has its manufacturing base in Chennai, India and is wholly owned by Eicher Motors Limited, a leading player in the Indian automobile space.  


About Royal Enfield:
The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line‐up includes the Bullet, Classic and Rumbler models in 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 18 company-operated stores and 500 dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.

Royal Enfield also organizes and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

To know more about Royal Enfield, the motorcycles, marquee rides and other initiatives, visit: http://www.royalenfield.php/

Be a part of one of the largest communities of motorcycling enthusiasts; 
like Royal Enfield on Facebook https://www.facebook.com/RoyalEnfield
Follow Royal Enfield on Twitter https://twitter.com/royalenfield  

About Eicher Motors Limited:
Eicher Motors Limited (EML) is the flagship company of the Eicher Group, which was a catalyst in the green revolution in India with the production of India’s first agricultural tractor in 1959. EML is now a leading player in the Indian automotive space. Eicher Motors owns the iconic Royal Enfield motorcycle business, which leads the premium motorcycle segment in India. The oldest motorcycle brand in continuous production world-wide, Royal Enfield has witnessed a huge surge in demand in the recent past, and is charting its course to be the leading player in the mid-sized motorcycle segment globally. EML’s joint venture with the Volvo group, VE Commercial Vehicles Limited, designs, manufactures and markets reliable, fuel-efficient trucks and buses; and is leading the path in driving modernization in commercial transportation in India and other developing markets. EML’s joint venture with US based Polaris Industries Inc formed in 2012, Eicher Polaris Private Ltd. (EPPL) launched the Multix, a new 3-in-1 vehicle purpose built for the independent businessman in June 2015. For the fifteen months ended March 2016, Eicher Motors recorded its highest ever total income of INR 15,689 crores (USD 2.4 billion) and is listed on the Bombay and National Stock Exchanges. As of April 1st 2016, Eicher Motors Limited became a part of the Nifty 50 Index.

For further information please contact:
Bidisha Dey; bidisha@eichermotors.com 
Shreyas Bhatt; shreyas@eichermotors.com 

Disclaimer:
All statements included or incorporated by reference in this media release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs and certain assumptions made by us. Although EML believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Any forward-looking statement speaks only as of the date on which such statement was made, and EML undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. No assurance can be given that actual results, performance or achievement expressed in, or implied by, forward looking statements within this disclosure will occur, or if they do, that any benefits may be derived from them.
 

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