Miyerkules, Disyembre 14, 2016

BEKO IN THE PHILIPPINES WITH “WITNESS THE VICTORY 2” RAFFLE & “KICK YOUR WAY TO BARCELONA” EVENT ACTIVATION

The Official Partner of the Everyday
BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines.  Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center Stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.

Being the first Turkish white good brand offered for sale in abroad markets, BEKO has always embraced the goal of “Being a World Brand”. Since the early 1990s, Beko has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success in abroad. Today, Beko branded products are sold every two seconds in the World.
With Mr. JB Bolanos

The consumers' way of living has evolved throughout the years. While consuming, this “smart generation” also wants to save.  They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.


BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products. BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life

“Witness the Victory” with BEKO & FC Barcelona
With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges.  BEKO also respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.

Given all these, BEKO prides itself as the official partner of all the stories of your home.  We’re your partner in the best moments, like when you’re celebrating with your friends, and we also stand by you in your not so good moments, to help you get over them in the best possible way.  We’re the official partner of the families that don’t surrender, that build a good team and that know how to enjoy every moment that happens at home.

In 2015, BEKO launched its brand new advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign, which celebrates team spirit., features FC Barcelona’s best known football players including:
Lionel Messi
Neymar Jr.
Gerard Piqué
Luis Suárez
Andrés Iniesta 

Working together, both on the pitch and at home, showing how they inspire and support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.

Part of this partnership is the global consumer raffle promotion entitled “Witness the Victory 2.0!” Experience Camp Nou and Enjoy Barcelona for Free.  Now on its second year, the raffle promo runs from November 1, 2016 until January 15, 2017 and is open to all buyers of BEKO products.  

Two (2) winners will be drawn and each will enjoy a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live in April 2017.  The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) La Liga Match Box Tickets.

To strengthen also the recently launched Beko Philippines Facebook fan page (@Bekoph), Beko Philippines is holding the activation promo “Kick Your Way to Barcelona: The Beko Grand Kick-off Challenge.”  The promo is open to everyone who has a valid passport (except for professional football players).

HOW TO JOIN:
Kick Your Way to Barcelona! 
Beko Philippines’ Kick-Off Challenge
Promo Period: December 3, 2016 - January 7, 2017
Contest is open to any Filipino, residing in the Philippines, of legal age, with a valid passport until December 2017 or beyond, who may be a football enthusiast but not a professional football player or member of any professional football team.

Step 1:
Like Beko Philippines’ Official FB (facebook.com/bekoph) account and Like & Share the Beko Kick Your Way to Barcelona FB post with the hashtag #HelloBekoPH
Step 2: 
Register at www.plugnplay360.com/kickyourwaytobarcelona (microsite) with your complete name, address, contact number, email and FB username.
Step 3: 
Upload a creative photo of you or with friends with a caption that says- #HelloBekoPH and press the Submit Entry button.

*The photo must not contain any elements that exhibit or promote violence, inequality, profanity, racism, detrimental statements, political and religious views, copyright infringements or else entry will be disqualified. Photo must be in .jpg format and must not be more than 2MB in size. All qualified participants will be invited and notified via email, FB Msgr, registered mail and will be posted on the website and Beko Philippines’ FB account.

There will be two (2) Qualifying Rounds and one (1) Final Round. The 1st Qualifying Round shall be held on December 28, 2016 with registration running from December 3 to 20, 2016.  The 2nd Qualifying Round shall be held on January 14, 2017 with registration from December 19 to January 7, 2017.  Participants of the Qualifying Rounds shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet.   There shall be a knock-out phase and only participants who successfully made the most number of goals shall move-on to the next rounds that will determine the Top 5 Qualifiers for each Qualifying Round.  The top 10 participants (5 participants from each qualifying round) who made the most goals shall move on to the Final Round.

During the Final Round on February 9, 2017, the top 10 participants shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. The participant with the most goals shall be declared the grand winner. In case of a tie, the shoot around with 3 attempts and one minute limit shall be repeated until one emerges as the grand winner.

*During the Qualifying Rounds, participants must present 2 valid ID’s (passport preferred), the electronic mail notification, FB Messenger Notification and show access to their respective FB accounts.

The winner will receive a plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match to be held at Camp Nou, hotel accommodations, inland transfer, and city tour.

Challenge (Game) Mechanics

Participants of the Qualifying Rounds shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. There shall be a knock-out phase and only participants who successfully made the most number of goals shall move-on to the next rounds that will determine the Top 5 Qualifiers for each Qualifying Round. The top 10 participants (5 participants from each qualifying round) who made the most goals shall move on to the Final Round.

In the Final Round (February 9, 2017), the top 10 participants shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet.. The participant with the most goals shall be declared the grand winner. In case of a tie, the shoot around with 3 attempts and one minute limit shall be repeated until one emerges as the grand winner.

The 10 Contestants (Qualifiers) who will reach the Final Round will be given a specially designed Beko FC Barcelona Gym Bag.  Sparta Philippines, the country’s only indoor football pitch located in Mandaluyong City, is the venue of the Kick-off challenge event.

Organizers reserve the right to disqualify participants upon violation of the above-mentioned promotional guidelines in concurrence with DTI.

The decision of the organizers is final and binding and no correspondence can be entered into in concurrence with DTI.

The winner will receive a plane ticket (Qatar Airways, Etihad or Philippine Airlines) for one to Barcelona, Spain, a ticket to an FC Barcelona match to be held at Camp Nou, Barcelona, Spain, hotel accommodations in a 3-star Hotel and breakfast and a tour package in the city of Barcelona.

The winner should have a passport or travel document/s that is/are valid until December 2017 or beyond. Beko will provide necessary Schengen visa application supporting documents related to the Campaign promo, as well as visa processing assistance. The winner is solely responsible for providing the necessary personal documentation that the Spanish Embassy may require. Beko however, does not guarantee visa approval.

The coverage of the trip is from Manila Terminal and back. A provincial winner shall be responsible for their transportation expenses going to Manila; other expenses that will be incurred in relation to the prizes shall be shouldered by the winner.

20% Prize Tax exceeding P10,000.00 will be paid by Bhagis International Trading Corporation.

Travel dates shall be on April 2017 in time for the FC Barcelona Match. Winners are not allowed to change/modify the itinerary that will be arranged by Bhagis International Trading Corporation.

Prizes cannot be converted to cash but is transferable to any person of legal age appointed by the winner.

Winner authorizes Beko Appliance & Bhagis Int'l. Trading Corporation to disclose and publish his/her name, photos and other particulars determined by Bhagis Int'l. Trading Corp. to any person, organization or media and in any mode or manner as Bhagis Int'l. Trading Corp. deemed appropriate.

Employees of Bhagis International Trading Corporation, its marketing agency and SM Appliance employees including their relatives up to the second degree of affinity or consanguinity are disqualified from joining this promotion.

Bhagis International Trading Corporation is the authorized distributor of Beko Home Appliances in the Philippines. Beko Home Appliance is the promoter and responsible for this commercial promotion. FC Barcelona is in no way involved with such promotion except to grant the authorization to use official FCB merchandising products & logo in this promotion. In this manner, any and all claims or complaints derived from the execution of the previously mentioned promotion (winner designation, claiming of prizes, etc.) will have to be channeled directly to Beko Home Appliance through Bhagis International Trading Corp. Hence, exempting FC Barcelona from any liability.

Facebook is in no way involved with such promotion and as such are free from any liability that may arise in regards to this promotion.

Participant fully releases Facebook from any and all liabilities and injuries that may result from her participation in this promotion.

Organizers will not be held responsible for any additional charges nor damages incurred after claiming the prize.

Please like Official Facebook page of Beko Philippines : https://www.facebook.com/bek oph
Visit Beko's website at www.beko.ph for other product details.



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About BEKO

Beko is one of the strongest and leading brands in the whitegoods sector in Europe and has been the fastest growing brand in the European market.  Given that the brand sells every two seconds somewhere in the world,  Beko has always embraced the goal of “Being a World Brand.”  Beko has been the first choice of 440 million consumers in more than 180 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programmes and energy saving technology - Beko delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make Beko the brand of choice for today and the future.

Beko is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.  The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa.  With approximately 27,000 employees and 16 production facilities throughout the world, the Group provides products and services in over 180 countries with sales and marketing offices located in 25 countries and under 10 different brands.


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