Martes, Pebrero 28, 2017

8th Years of Earth Day Run Celebrates Environmental Advocacy from National Geographic

“Earth Day Run 2017 will be the biggest version of the race yet, with more expected participants from Manila and four other cities across Asia. We’re also excited to look back on our eight years of environmental advocacy and share and celebrate with our runners the positive change that they helped make possible through the years by joining Earth Day Run. We hope that Earth Day Run 2017 not only brings communities of running enthusiasts together for the common cause of saving the environment but also that it amplifies the important message of doing your own part today to help stop climate change and commit to sustainable solutions to save our beloved planet Earth.” ~Charo Espedido, Director and Head of Content and Marketing at FOX Networks Group Philippines

April 23, 2017 marks another of raising the public’s consciousness about environmental issues and health and fitness for National Geographic, which celebrates its eighth straight year of holding Earth Day Run. Presented by the channel and its partners Cherifer Premium and World Wildlife Fund for Nature (WWF), Earth Day Run 2017 aims to continue the tradition of being one of the biggest running events in the country, expecting scores of running enthusiasts and Eco Warriors to register and run for the environment. The event will be held not only in Manila but simultaneously in the cities of Hong Kong, Shanghai, Singapore and Taichung, an initiative that was adopted last year and effectively spread the vision and advocacy of Earth Day Run across Asia.

Most of the other runs that i had covered mostly are runs for fitness sake but Earth Day Run primarily is a run to help save the environment. Because its pretty obvious that we need nature to save and provides us with a lot of benefits such as our source of food, source of water, source of energy... and the most important thing is the the source of air we breathe.

At Earth Day Run 2017, National Geographic will be celebrating eight years of social awareness through fitness with special program features using the hashtag #8withEDR. With the hopes of mobilizing all the Eco Warriors of previous Earth Day Runs, this year’s event welcomes all previously registered participants with VIP treatment and special loyalty perks to be enjoyed on the day of the run. Participants from previous Earth Day Runs will be given priority placement in front of the starting line at the beginning of the race and can claim their loot bags and finisher shirt at a special express booth. They can also make use of a special warm-up and cool down tent before and after the race to condition themselves and recover in comfort.

This year’s new participants can also join in the celebrations for Earth Day Run’s eighth anniversary by visiting the 8 Years of EDR Gallery at the race village and learning about what the event has accomplished over the years, including the environmental and social initiatives it has benefited with the help of its registered runners. Visitors to the gallery will learn how their participation at Earth Day Run has made a significant impact on certain communities in the Philippines as well as how their actions as individuals can affect the environment.

Earth Day Run 2017 in Manila will be held at the SM Mall of Asia grounds, where participants can join 5K, 10K, 21K and 42K categories. The event encourages and welcomes all types of Eco Warriors to take part, from fun-runners of all ages to the serious marathon runners who regularly compete. This year, Earth Day Run will also be sporting new features for its runners. As a special treat, all race kits will come with LED shoelaces, serving as a badge of pride and as a safety precaution for Eco Warriors running at night or before sunrise. Prizes will also be given to costumed runners who showcase their creativity by coming in their best ensemble made from recycled materials. Finally, to make each Eco Warrior’s voice heard in this run for the Earth, advocacy banners will be hanging above the finish line so that each runner can grab them as they cross to make a shout-out for the environment, keep as a souvenir, and use for all their post-run selfies to amplify the message of acting now to save the environment.

Last year, Earth Day Run participants ran to benefit such causes as saving the Irawaddy dolphins at the Malampaya Sound Research and Conservation Project in Palawan; giving the Earth Hour or “Gift of Life” village in Monreal, Masbate sustainable solutions that reduce carbon footprint; conservation of the Marine Protected Area and coral reef in Apo Reef in Occidental Mindoro; and beefing up reforestation efforts in the Ipo Watershed in Bulacan, which supplies Metro Manila with fresh water. Registered runners at Earth Day Run 2017 will not only experience a fun day of outdoor fitness by joining this year’s event, but will also be doing their part in contributing to National Geographic’s environmental efforts.


Interested runners of all ages can join National Geographic’s Earth Day Run 2017 by registering at natgeoearthdayrun.com and from March 1 to April 16, 2017.


About The National Geographic Channels International 
National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo People and Nat Geo Mundo. 

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 45 languages. For more information, please visit www.natgeotv.com 

About FOX Networks Group 
FOX Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Cable Networks, which includes FX Networks; Fox Sports Media Group, and National Geographic Partners. Together these units create, program and distribute on a worldwide basis much of America’s most popular entertainment, sports and nonfiction programming.

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