Lunes, Agosto 20, 2018

Launch of AZpire Growth Prime made for the rising millennials, Allianz PNB Life's newest product Innovation!

Allianz Life Generations Ahead Study finds parents’ bad experiences also impact millennials’ financial behaviors

Do you label yourself as a "Millennial" if so you might be one of those who are aggressive, independent, ambitious and career seeker of this generation? In my days well not so old, we take everything as step by step or a ladderway in achieving our dreams we always make sure that everything is taken good care of in perfect time. But in today's generation as far as my observation is a concern along with having millennial sisters I find them very aggressive in terms of doing what they want to do without even analyzing everything though they think in advance. They are career oriented minded and to my surprise financially interested at an early age but the question is are they on the right track? Allianz Life Generations Ahead Study finds parents’ bad experiences also impact millennials’ financial behaviors. Millennials are often labeled as being financially irresponsible, spending too much on frivolous things or experiences, but they are actually positioning themselves to be in better financial shape than other generations, according to the Generations Ahead Study from Allianz. The study found that 77% of millennials feel financially confident (compared to only 64% of Gen Xers).

Further supporting this financial progress, 41% of millennials reported they always set aside money each month for saving (compared to only 36% of Gen Xers) and 58% believe saving for retirement is a basic necessity, like food or housing. Many millennials (71%) also use “tricks” to make saving money easier. For example, the majority of them use several different accounts to automatically save their money for specific purposes (one for everyday expenses, one for a particular loan, one for a special trip, etc.).

Social media dangers
As their financial strength builds, however, social media has become the millennials’ financial Achilles’ heel. More than half (55%) reported experiencing a fear of missing out (FOMO) and 57% spent money they hadn’t planned to because of what they saw on their social media feeds. The vast majority (88%) of millennial respondents also believe social media creates more of a tendency to compare one’s wealth/lifestyle with others (versus 71% of Gen Xers and 54% of boomers). Sixty-one percent feel inadequate about their own life and what they have because of social media. And perhaps due to this FOMO, half also claim they spend more money going out than they do on rent or mortgage.

Learning from the past, seeking help for the future
Recent financial traumas witnessed by millennials have also had a profound effect. Nearly a quarter (24%) of millennials saw their parents suffer a major financial setback during the recession of 2008-2009 and possibly because of this, 57% said they are unlikely to ever invest in the stock market. Additionally, 65% are uncomfortable with too much debt because they saw their parents struggle with it.

The study also found that this generation is the most open to getting help. While the vast majority of millennials (70%) use online apps or tools to help them manage their money, human support is still very valuable to them. In fact, 40% of millennials said they have a financial professional and work closely with them (compared to only 25% of Gen Xers). They also prefer to communicate in person with a financial professional (42% ranked it as their first choice with phone communication coming in second at 19%). Many millennials believe having a financial professional would give them some relief from the pressure of trying to plan for their family’s future, as 70% are overwhelmed by the thought of how they could provide for themselves and their family in the long term.

AZpire Growth Prime Made for the
Rising Millennials

The Search for Inspired Young Entrepreneurs

Complete Your Health Routine with Cetaphil #MyCetaphilSkin

Complete Your Health Routine with Cetaphil |What This Year's Cetaphil 7 Days are all about Cetaphil. 

Cetaphil marks the first day of its anticipated event celebrating healthy and beautiful #MyCetaphilSkin

Don’t miss out on these promos:
  • Get a free sling bag when you buy Php 1,000.00 worth of Cetaphil products.
  • Get a free pouch when you buy 1 Cetaphil PRO wash and 1 PRO Moisturizer.
  • Get a free swaddle when you buy Php 700.00 worth of Cetaphil Baby Products.
  • Save with 2+1 Cetaphil Gentle Skin Cleanser!
A good reason to visit SM Makati this whole week! Get promos and discounts on Cetaphil Philippines products, and learn some skin care tips! 

Cetaphil 7 Days runs until August 26, 2018, in SM Makati and highlights the three prongs of holistic health. Aside from the hottest discounts and promos for all Cetaphil products, skincare discussions and activities take place from 3:00 PM 4:00 PM with a different topic for each day. 

Ribbon Cutting Ceremony

Day 1:
  • Complete Your Health Routine with #MyCetaphilSkin share their thoughts on regular exercise, a healthy diet, and a skincare routine with Cetaphil. They also gave tips on having healthy skin to match your healthy body. 
With Ms. Joy Mendoza

Guest influencers Nikki Tiu and Rowena Lei

Mindful Breathing Practice with Ms. Dinah Salonga of Yoga+

Diet Diva with Ms. Kakki Teodoro

Dr. Teresita Gabriel
"Challenges are what makes life interesting overcoming them is what makes life meaningful"

All this time I was looking for ways to manage my oily and sometimes dry skin only to find out I was doin' the wrong thing when it comes to my beauty routine. Removing the oil in our skin is not a good habit, I learned from Ms. Wendy that using a facial wash that tightens your skin isn't doing good at all for your skin when I thought it was good all along. I also learned from Ms. Joy that having a good relationship with your husband makes you a better parents in taking good care of your children if you both start with yourselves helping in nourishing and making sure the family is healthy in every aspect. Being honest in every review makes one good beauty blogger from Ms. Nikki Tiu who believes in a No Filter when it comes to emphasizing a certain beauty makeup. It is a practice to do mental yoga in just a few minutes sometimes because it makes you do certain movements if you breathe properly and accordingly an advice by Ms. Dinah Salonga of Yoga+. A healthy Yogurt Granola Parfait from Diet Diva Ms. Kakki Teodoro is a healthy meal that anyone one can do at home if you have extra left over such as fruits, nuts, raisins, etc you can simply create something so healthy that whenever you feel hungry you can just make one for yourself. Always remember that the skin is the largest organ of the body, and taking care of it requires the right nutrients, the right vitamins as well as the right food and exercise. 

To know more about Cetaphil Complete Your Health Routine follow Cetaphil Philippines:
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Linggo, Agosto 19, 2018

Emerging Shift in Filipino Consumption Mindset

"Businesses have to adapt by taking the consumers’ guilt out of the equation and helping them express a ‘me' they feel good about whenever they buy. By responding to the evolving priorities and aspirations of Filipino consumers today their need to grow into and present their best selves, to make a positive contribution in the world, to support community and country, to be less wasteful and help the planet businesses will stay relevant and be able to navigate ever-changing markets with ease and effectiveness."  ~Jos Ortega, Havas Ortega Chairman, and CEO

In order for a company to survive one needs to be in touch with whatever is happening and could also happen in the future. The prosumers report is part of a bigger study about 12k respondents via online about their thoughts and ideas and thoughts about certain things. Some insight into what is happening in the minds of this prosumer as well as foresight.

Havas group is one of the world's largest global communications groups. Founded in 1835 by Charles Louis Havas, the group employs 20,000 people in over 100 countries. Havas is committed to be the best company at creating meaningful connections between people and brands through creativity, media, and innovation.

93% believe that It Is their responsibility to change the world. Staying competitive in today's faster, more globalized, and more collaborative markets requires a keen understanding of the forces that drive ideas, products, and services from the unknown to the mainstream. Among these forces are the prosumers, they are consumers who are first to try what's new and are relied upon by their circles for recommendations and opinions. They are known to be influential in what the mainstream will patronize within 18 to 24 months. These individuals have been the subject of more than a decade of study by multinational communications hrm Havas Group. Its latest report includes the Philippines and reveals Filipinos’ changing attitudes and behaviors when it comes to choosing organizations, companies, and products to support.
“These numbers indicate that Filipino Prosumers have truly realized the power they have in influencing not just the marketplace but society as a whole. The mere act of choosing at the grocery. at the supermarket, in a boutique, or in the mall are more than just shopping and buying for Filipino Prosumers. The choice in itself carries ripples of effect to the rest of the society. For them, the power to choose is more than just about which brand or product to bring home; the choice also reflects how they are answering the call to be socially responsible Individuals." ~Phil Tiongson, Havas Ortega’s Head of Data 8. Analytics

While respondents know that consumer spending helps the economy and enhances their own happiness, they also feel guilty and worry over the impact of their consumption on society and the planet. As a result, Filipino prosumers are redefining what makes a good purchase and are moving towards more mindful and meaningful buying habits.

Some of the key figures show that 73% (higher than the global average of 61%) are becoming more selective and ask themselves if they really need it before buying it; 88% (versus 71% global average) would be willing to pay more if it will contribute to a good cause; and 95% (versus 86% global average) think about the impact of their shopping on the planet’s resources.

As the Filipino consumption mindset starts to shift in this direction, organizations and brands face the challenge of developing products and services that appeal to these consumers’ emerging needs and considerations.

The latest Prosumer Report surveyed 12,168 men and women across different age groups in 32 countries in 2017. The Philippines has been included in the worldwide study since 2016.

Jos Ortega is the Chairman and CEO of Haves Ortega. the fully integrated communications agency In the Philippines that believes in “Stories. Experiences. Meaning.” He brings with him his strengths as a strategic thinker and over 30 years of experience to the company's highly ranked solutions In media. digital. creative. design. activation, mobile, public relations. and healthcare communications. He is also the Founder and Chairman of BrandLab, the management consulting agency known for harnessing authentic stories to build better brands and companies.

Prior to signing up to lead the Philippine office of the multinational Havas Group, he was CEO of JWT Manila and was Co-Founder and Vice Chairman of 8800, Guerrero Ortega.

Prosumers are leading-edge consumers making and breaking markets today. They come from all walks of life and comprise roughly 15 to 20% of the mainstream population. They are proactive (engages in the life of brands, organizations. and categories and shares recommendations); productive (understands the stories behind every purchase option before committing); progressive (pursues positive change whenever possible); perspective (considers a better future for the community before buying): and professional (constantly learns and observes brands and companies). They are the first to try products, services, and experiences and their recommendations drive the mainstream’s consumption choices and behaviors within the next 1824 months. The Havas Group has been tracking these individuals for over 10 years in their Prosumer Reports. The Group selects from a database of 55,000 people around the world to survey and help predict future attitudes and trends.

Filipino Prosumers have been included in the research only recently in 2016. Their changing relationship with consumption is the subject of Havas Ortega Group‘s recently launched report Emerging Shifts in Filipino Consumption Mindsets (from the global Havas Group's The Meaningful Shift). Top-Line results from the latest study show that 97% consider themselves the first person they know to try the newest things; 88% are consulted by their social circles for recommendations on various topics; 80% are actively engaged in pop culture; 67% see their social media posts shared or re-posted by others.

Emerging Shifts in Filipino Consumption Mindsets. Announced in the Philippines on August 14, 2018, Emerging Shifts in Filipino Consumption Mindsets shares the Filipino-centric information and insights from The MEaningful Shift, the global study from Havas Group that surveyed 12,168 people from 32 countries.

The localized report covers 251 respondents and presents the changes in Filipino buying behavior, examines the current tension between the love of shopping and ownership with the desire to help the planet and its inhabitant. It reveals that Filipinos are moving to more mindful and meaningful consunption habits, which poses a challenge to organizations and brands to adopt practices and support issues that resonate with the market It is the first Prosumer Report for the year and also the first time a Prosumer Report was launched in the country.

In this study, they shared the change of Filipino behavior in buying, examine the current tension between the love of shopping and ownership with the desire to help the planet and its inhabitants.